Adopt an Author

The client:
NESTA (The National Endowment for Science, Technology & the Arts)

The brief:
To produce a dynamic marketing and advocacy brochure to document the successes of the national ‘Adopt an Author’ education scheme.

The format:
A5 32pp full-colour brochure featuring 8 case studies.

The concept:
For each case study I interviewed participating authors, class teachers and pupils. I then distilled their experiences into powerful testimonials. I sourced and worked closely with the designer throughout the process.

The feedback:
‘NESTA funded the ‘Adopt an Author’ project which brought together writers and pupils through the use of the internet and other new technologies. Max Crisfield worked on the ‘Adopt an Author’ brochure, writing copy as well as handling design and production. The final printed report looked great, and did a really good job of telling the story of the project in an attractive and accessible way. We were delighted with the work.’
Siobhan Edwards, Learning Programme Manager, NESTA