Brighton Festival 2011

The client:
Brighton Festival

The brief:
To research and write copy for over 200 events for the largest multi-arts festival in the country across eleven specific genre strands.

The format:
74pp full-colour A4 brochure.

The concept:
This year’s Brighton Festival has been guest directed by Burmese freedom fighter Aung San Suu Kyi. The brochure has a vibrant, spacious, contemporary look and feel, and the copy was written to complement this. I worked closely with directors, artists and programmers to ensure that the key messages and appropriate tone were conveyed for each individual event.

The feedback:
‘Max has a passion and invaluable knowledge across a wide range of art forms as well as a clear understanding of marketing to arts audiences, which means he can apply his persuasive prose to anything – sounding genuine and convincing, turning even the simplest of events into sparkling and tantalising jewels.’
Carole Britten, Head of Marketing, Brighton Festival